Archive for the ‘Market Research’ Category
Product and brand failures: a marketing perspective
Saturday, January 16, 2010 5:42 No Commentsvar AdBrite_Title_Color = ‘000000′;
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by Tim Berry
Overview
Product and brand failures occur on an ongoing basis to varying degrees within most product-based organizations. This is the negative aspect of the development and marketing process. In most cases, this “failure [...]