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		<title>How to market an innovative product</title>
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				<category><![CDATA[Product marketing]]></category>
		<category><![CDATA[How to market]]></category>
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by Tim Berry
First, start with the benefit of innovation. Innovation works in business only when it creates a benefit. That benefit could be a cost savings or efficiency that benefits the producer or distributor, [...]]]></description>
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